Jonah has keynoted hundreds of major conferences and events (e.g., SXSW and Cannes Lions), often for Fortune 500 organizations, and advises various early-stage companies
Jonah Berger is a Wharton School Professor, internationally bestselling author, and a world-renowned expert on change management, influence, word of mouth, natural language processing, consumer behavior, and how products, ideas, and behaviors catch on. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Millions of copies of his books, Contagious, Invisible Influence, and The Catalyst: How to Change Anyone’s Mind are in print in over 35 countries around the world. Berger has keynoted hundreds of major conferences and events, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.
From emails and power points to phone calls and pitch meetings, almost everything we do involves words. Words are how we persuade, communicate, and connect. But certain words are more impactful than others. [...]
Everyone has something they want to change. Salespeople want to change the customer’s mind. Managers want to change employee behavior. Leaders want to change the way an entire organization does business. But change is hard. We persuade and cajole and push and push, but even after all that work, often nothing happens.[...]
Why do some things catch on and become popular while others falter? And how can we generate more word of mouth for a product or initiative we’re working on? This talk reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all [...]
Our world has recently undergone unprecedented change at a rapid pace. From remote work and online retail to shifting customer needs and employee mindsets, many things are different than they were before. [...]
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