How to Change Anyone’s Mind
What do you want to change?
Everyone has something they want to change. Employees want to change their boss’ mind and leaders want to change organizations. Marketers want to change customers’ minds and spouses want to change their partner’s opinion. Parents want to change their children’s’ behavior, startups want to change industries, and non-profits want to change the world.
But change is hard. We push and push, but often nothing happens. Could there be a better way?
The Catalyst: How to Change Anyone’s Mind introduces a revolutionary approach to change. Successful change isn’t about pushing harder or exerting more energy. It’s about removing barriers. Overcoming resistance by reducing friction and lowering the hurdles to action. Discover the five hidden factors that impede change, and how by mitigating them, you can change anything.
“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.”” —Jim Collins, author Good to Great, coauthor Built to Last
“We’ve all been frustrated trying to change someone’s mind. In this captivating book, Jonah Berger removes that frustration by showing us how to remove the barriers to change. The Catalyst will teach you how to change anything.” —Charles Duhigg, bestselling author of The Power of Habit and Smarter Faster Better
“Full of gripping anecdotes, smart science, and savvy advice, The Catalyst is an essential read for anyone in the business of change. Added bonus: It’s the rare business book that reads like a pager-turner.” —Daniel H. Pink, author of When and To Sell is Human
“The Catalyst is a fascinating read and a powerful toolkit to help us change minds, organizations, and hopefully even the world.” —Arianna Huffington, Founder & CEO, Thrive Global