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Jonah
Berger
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Magic Words
The Catalyst
Invisible Influence
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The Invisible Influence Quiz
Are you aware of the invisible influences around you? Take the quiz to find out.
Personality Quiz
Seeing the same person, like a coworker or classmate, again and again will make them:
*
Seem more attractive
Seem more annoying
Seem less attractive
If you want to be a better negotiator, you should:
*
Subtly mimic the person you are negotiating with
Practice speaking with marbles in your mouth
Watch Shark Tank religiously
Elite athletes tend to:
*
Be only children
Have an older sibling
Be first born children
What happens to married couples over time?
*
They tend to look more different
They continue to disagree about who is the better listener
They tend to look more similar
How is product design related to sales?
*
More prototypical looking products have higher sales
More innovative looking products have higher sales
What has the biggest effect on how people feel about a piece of legislation?
*
How many vowels it has in the title
Whether their political party supports it
Whether it matches their political beliefs
Compared to doing it by yourself, working out with others or parallel parking with others in the car will make you:
*
Work out less hard and parallel park slower
Work out harder and parallel park faster
Work out harder and parallel park slower
Work out less hard and parallel park faster
The best way to get people to save energy is to tell them:
*
It will help the environment
It will save them money
They use more energy than their neighbors
NBA teams that are losing at halftime are:
*
More likely to lose
More likely to lose, except if they are losing by 1 point.
More likely to win
Your neighbor buying a new car will make you:
*
Less likely to buy a new car
Hate your neighbor
More likely to buy a new car
When making group decisions, which is more likely to free people up to share an opinion that differs from, or opposes, the rest of the group?
*
Someone who has the same opinion as them
Someone who has a different opinion from them and the rest of the group
They are equally important
Compared to other people, how much are your own choices and opinions influenced by your peers?
*
Equally, you just don’t realize it
More
Less
New innovations are more likely to succeed if they are:
*
Different to what came before
A mix of similar and different
Similar to what came before
Why did Abercrombie & Fitch offer to pay The Jersey Shore’s Mike “the Situation” Sorrentino?
*
They wanted him to wear their clothes
They wanted him to stop wearing their clothes
They liked his tan
How does counterfeiting affect Louis Vuitton?
*
It undermines their brand equity
It hurts their sales
It helps their sales
Someone else buying the same thing as them would make most people
*
Sad, they no longer feel unique
Angry, people don’t like to be copied
Happy, imitation is the sincerest form of flattery
Feel angry, sad, or happy, it depends.
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