Books

The Catalyst:
How to Change Anyone’s Mind

What do you want to change? Everyone has something they want to change. Employees want to change their boss’ mind and leaders want to change organizations. Marketers want to change customers’ minds and spouses want to change their partner’s opinion. Parents want to change their children’s’ behavior, startups want to change industries, and non-profits want […]

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Contagious:
Why Things Catch On

New York Times and Wall Street Journal bestseller

Ever wondered why some things catch on and become popular while others falter? How to generate more word of mouth for a product or initiative you’re working on? Contagious reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become popular, from consumer products and policy initiatives to services and ideas within organizations. If you’ve ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, Contagious explains why, and show how to leverage these ideas to craft contagious content.

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Invisible Influence:
The Hidden Forces that Shape Behavior

New York Times and Wall Street Journal bestseller

If you’re like most people, you think that your choices and behaviors are driven by your individual, personal tastes, and opinions. You wear a certain jacket because you liked the way it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions seems so obvious that it is not even worth mentioning. Except that it’s wrong…

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