Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It’s more influential than advertising and far more effective.
If you’ve ever wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious: Why Things Catch On explains why, and shows how to leverage these concepts to craft contagious content.
An infectious treatise on viral marketing... Berger writes in sprightly, charming style that deftly delineates the intersection of cognitive psychology and social behavior with an eye toward helping businesspeople and others spread their messages.
Publishers Weekly
Jonah Berger knows more about what makes information 'go viral' than anyone in the world.
Daniel Gilbert, Harvard College Professor of Psychology at Harvard University and author of Stumbling on Happiness
Why do some ideas seemingly spread overnight, while others disappear? …Jonah Berger knows the answers, and, with Contagious, now we do, too.
Charles Duhigg, author of the bestselling The Power of Habit
[Contagious] provides a number of entertaining, illustrative examples in the vein of Malcolm Gladwell or Freakonomics. A provocative shift in focus from the technology of online transmission to the human element.
Kirkus Reviews
Jonah Berger is as creative and thoughtful as he is spunky and playful…It is hard to come up with a better example of using social science to illuminate the ordinary and extraordinary in our daily lives.
Dan Ariely, James B. Duke professor of psychology and behavioral economics at Duke
University and bestselling author of Predictably Irrational
