Magic Words is astonishing. It delivers an array of tips on how to become a better persuader along with fresh insights into the science of language. This book will fundamentally change how you speak, how you listen, how you write—and maybe even who you are
Daniel H. Pink, number one New York Times bestselling author of To Sell Is Human, The Power of Regret, and Drive
A riveting read on how the words we use shape the impact we have. Jonah Berger has a knack for making science sparkle, and he doesn’t just tell you how to write and speak more persuasively—he shows you.
Adam Grant, number one New York Times bestselling author of Think Again and host of the TED podcast Re:Thinking
I am grateful to be one of the many who have learned from this master teacher
Jim Collins, author of Good to Great and coauthor of Built to Last
This book changed how I speak. It’s mind-blowing to see real, scientific research and data that illustrates how we can persuade others, deepen social connections, and increase our impact. Jonah Berger’s research combined with his crisp storytelling style is sure to turn this book into a modern classic in behavioral science
Guy Raz, podcast host and creator of How I Built This, Wisdom from the Top, The Great Creators, and Wow in the World