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Invisible Influence

The Hidden Forces That Shape Behavior

  bestseller

Get access to free resources for Invisible Influence and Contagious here.

With great insight, Jonah Berger removes the cloak of invisibility from powerful sources of influence and resolves fascinating mysteries of human behavior. –Robert Cialdini, author of Influence

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Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and author of the recent New York Times and Wall Street Journal bestseller Contagious: Why Things Catch On.  Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on.  He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work.

More About Jonah Work with Jonah

Some of the organizations Jonah has worked with include:

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Reader Resources

Crafting Contagious Workbook

Crafting Contagious Workbook

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Contagious Framework (STEPPS)

Contagious Framework (STEPPS)

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Contagious Discussion Guide

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