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Jonah’s Blog

Why The Word ‘Cool’ Has Stayed Hot For So Long

Our senses have a big impact on what becomes popular and fizzles out. THE word “cool” has been cool for a long time. Originally associated with temperature, by the 16th century the term had evolved to describe not just the atmosphere, but also an internal state of calm, almost icy composure. And by the late […]


Why Clickbait Fails

Optimizing headlines for attention can be a good thing.  But when that starts to become the only thing people think about, it’s time for some new content metrics.

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Want To Make Real Connections This Holiday Season? Put Down The Technology

Now that we’re in the thick of the holiday season, a lot of us are reflecting on our year and our relationships with our closest friends and family. We frequently rely on digital forms of communication to connect with people – whether it be text, email or social media. But how do these technologies shape […]


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