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Jonah’s Blog

Why Clickbait Fails

Optimizing headlines for attention can be a good thing.  But when that starts to become the only thing people think about, it’s time for some new content metrics.

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Viral 2.0

There’s a lot of excitement around viral. But it’s time to move past the hype and focus on how it can really benefit business. It’s time for Viral 2.0.

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The Tiny Adjustment That Could Change The Course Of Your Next Interview

Ever heard the phrase fake it till you make it?  Turns out there’s some truth to it.  Here’s a simple tip to make your next job interview, speech, or negotiation more successful.

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