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Jonah’s Blog

Why The Word ‘Cool’ Has Stayed Hot For So Long

Our senses have a big impact on what becomes popular and fizzles out. THE word “cool” has been cool for a long time. Originally associated with temperature, by the 16th century the term had evolved to describe not just the atmosphere, but also an internal state of calm, almost icy composure. And by the late […]


Why Clickbait Fails

Optimizing headlines for attention can be a good thing.  But when that starts to become the only thing people think about, it’s time for some new content metrics.

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Viral 2.0

There’s a lot of excitement around viral. But it’s time to move past the hype and focus on how it can really benefit business. It’s time for Viral 2.0.

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