New York Times and Wall Street Journal bestseller

Ever wondered why some things catch on and become popular while others falter? How to generate more word of mouth for a product or initiative you’re working on? Contagious reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become popular, from consumer products and policy initiatives to services and ideas within organizations. If you’ve ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, Contagious explains why, and show how to leverage these ideas to craft contagious content.